Privacy Policy

This page explains what personal data we collect when you deal with STARBOT, why we collect it and what you can do about it. We've tried to keep it plain. If anything is unclear, email us and a real person will answer.

1. Who we are

STARBOT is a trading name of SERVICE BOTS LTD, a company registered in England & Wales under number 15772902, registered office 44 Broadway, London, England, E15 1XH. We are the controller of the personal data described here, which means we decide how it is used and we are responsible for it under UK data protection law (the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations, PECR).

You can reach us about anything in this policy at hello@starbot.co.uk or by post at the address above.

2. What we collect and where it comes from

• Forms on this website. When you ask about hosting a robot coffee kiosk, leasing, buying or a franchise, we collect what you type in: usually your name, email, phone number, company or venue name, venue type and postcode, plus your answers to the questions in the form (for example how busy the site is or when you'd like to start). If you book a call back, we also keep the time you picked.
• LinkedIn Lead Gen Forms. If you fill in one of our forms inside LinkedIn, LinkedIn passes us the details shown in that form, such as your name, email, phone, company, job title and the answers you gave. LinkedIn may pre-fill some fields from your profile; you can see and edit them before you press submit.
• Facebook and Instagram lead forms. The same applies to forms you complete inside Meta's apps.
• WhatsApp, phone and email. If you message us on WhatsApp, call us or email us, we keep your number or address, your name as it appears, and the conversation, so whoever picks it up next knows what was said.
• Our AI assistant. The chat and voice assistant on this site (Richard) is an AI and says so at the start. We keep the conversation and any contact details you choose to give it.
• Cookies and similar technology. Information about how you use the site: pages viewed, buttons clicked, the ad or link that brought you here, device and browser type and an approximate location based on your IP address. See section 6.

We don't ask for sensitive information (health, religion and so on), and we'd ask you not to send it to us.

3. Why we use it and our legal basis

• To answer your enquiry and talk to you about a kiosk at your venue, including calling or messaging you back, sending figures and proposals, and arranging a site visit. Legal basis: steps you've asked us to take before entering into a contract, and our legitimate interest in replying to businesses that contact us.
• To run an agreement with you if you go on to host, lease or buy from us. Legal basis: contract, and legal obligations such as keeping accounting records.
• To follow up by email or phone about our offer after you've contacted us. Legal basis: legitimate interest. You can tell us to stop at any time and we will.
• To measure and improve our advertising and this website, for example seeing which LinkedIn or Facebook ad led to an enquiry. Legal basis: your consent for non-essential cookies and tags (PECR), and legitimate interest for the analysis that follows.
• To keep the site and our systems secure and prevent spam or abuse of the forms. Legal basis: legitimate interest.

We don't make decisions about you that have legal or similarly significant effects based purely on automated processing. We do score enquiries automatically (for example by location and venue type) to decide who should call you back first, but a person always reviews them.

4. Who we share it with

We never sell your personal data. We share it only with companies that help us run the business, under contracts that require them to protect it and use it only on our instructions:

• our customer relationship management (CRM) system, where enquiries are stored and handled;
• Vercel, which hosts this website and its forms;
• WhatsApp (Meta) and our WhatsApp Business messaging provider, for messages you send us there;
• Telegram, which we use internally to alert our team when a new enquiry arrives;
• ElevenLabs, which powers the AI assistant;
• LinkedIn Ireland Unlimited Company, for LinkedIn Lead Gen Forms, the LinkedIn Insight Tag and LinkedIn's conversion reporting;
• Meta Platforms Ireland Ltd, for Facebook and Instagram lead forms, the Meta Pixel and the Meta Conversions API;
• Google and Microsoft (Clarity), for analytics and ad measurement where these tags are switched on.

When we send conversion data to LinkedIn or Meta, contact details are hashed (scrambled) first, so the platform can match them to an ad click without us handing over readable details. We may also disclose data if the law requires it, or to professional advisers such as accountants and lawyers.

5. Transfers outside the UK

Some of these providers store or access data in the European Economic Area or the United States. Where that happens we rely on UK adequacy regulations (including the UK–US data bridge for certified companies) or the UK International Data Transfer Agreement or Addendum, so your data keeps the same level of protection.

6. Cookies and tracking

Some cookies are strictly necessary for the site to work. Others are used for measurement and advertising, and under PECR we need your consent for those. The tools involved are:

• LinkedIn Insight Tag: tells us which LinkedIn ads bring visitors and enquiries, and lets us show ads to people who have visited the site. It sets cookies such as li_sugr, bcookie, lidc and UserMatchHistory. LinkedIn's own policy is at linkedin.com/legal/cookie-policy, and you can switch off ads based on other websites in your LinkedIn advertising settings.
• Meta Pixel: the same job for Facebook and Instagram ads. Sets cookies such as _fbp and _fbc.
• Google tags and Microsoft Clarity: visit statistics and ad measurement, where enabled.
• Vercel Web Analytics: anonymous page view counts without advertising cookies.

You can block or delete cookies in your browser settings at any time. The site still works without them, you just won't be counted.

7. How long we keep it

We keep enquiry data for as long as we need it to deal with your enquiry and for up to 24 months after our last contact with you. If you become a partner or customer, we keep records for the length of our agreement and then for six years, because tax and company law require it. If you ask us to delete your data sooner, we will, unless we have to keep something by law. Cookies last for the periods set by each provider, usually between a session and two years.

8. Your rights

Under UK data protection law you can ask us to:

• give you a copy of the personal data we hold about you;
• correct anything that's wrong or incomplete;
• delete your data;
• restrict how we use it, or object to us using it on the basis of legitimate interest;
• stop contacting you for marketing, which we will always do;
• send your data to you or another company in a usable format;
• withdraw your consent where we rely on it, for example for cookies. This doesn't affect what happened before you withdrew it.

Email hello@starbot.co.uk and we'll reply within one month. It's free in almost all cases.

9. Complaints

If you're unhappy with how we've handled your data, please tell us first and we'll try to put it right. You also have the right to complain to the Information Commissioner's Office, the UK regulator: ico.org.uk/make-a-complaint, phone 0303 123 1113.

10. Children

Our services are for businesses. We don't knowingly collect data from anyone under 18.

11. Changes to this policy

We'll update this page when the way we handle data changes, and the date at the top will show when that happened.